When we asked the perfume passionistas at Sniph to find a unisex perfume that matches our attitude ”Kill them with kindness, love them to death” the choice seemed obvious: #Hashtag by the perfume brand 27 87. A scent to wear with your head held high!
In close collaboration with professional nose Daniela Andrier (Prada, Miu Miu etc.) the perfume house 27 87 launched this statement in a bottle during the Milano fragrance fair Esx-ence in 2016. The founder Romy Kowalewski, wants to inspire your next social post, while at the same time reflecting on the social media hype of today.
- Violet leaf, laundry, cedarwood
- Slightly complex
- Spicy Woody Musk